Already built for The Roofing Academy

I spent the last 96 hours building The Roofing Academy a low-ticket-to-high-ticket ascension that gets high-ticket sales calls for free on cold traffic.

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We've launched multiple low tickets and generated over $2 million with our low-ticket funnels. We've done it for people with millions of followers, and for people with no following at all.

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Before the deliverables

Four things I noticed
before I built anything.

Your funnel today

Your cheapest paid step is $397 a month, and the program you want them in starts with a free call.

A roofing owner hears you on the podcast, takes the free Health Assessment and lands on "Book Your First Free Coaching Call". So every discovery call your coaches take is with somebody who hasn't paid you a dollar yet, and you carry the whole cost of getting them there. The one thing they can buy for under $49 is your book, and that sale goes to Amazon, so you never get the buyer's email.

Why I built this one

We took a partner from 0 to $100k a month with fewer than 800 followers.

Same model as this: a low-ticket front end, an upsell, then buyers ascending into a high-ticket offer. A small following wasn't the problem for them, and it won't be for you. You've got something most coaches can't show: a roofing company that's done over $100M, two years on the Inc. 5000 and more than a dozen members on camera.

The math

Same $15,000 of ads. A call costs $75 instead of $333.

The front end pays back 0.78x of the spend, on purpose. It isn't there to profit. It's there so every coaching call is with an owner who's already paid you and already filled in your roles chart. You also feed Meta purchase data, so you know what's working in days. All of this is a projection at $2.50 a click, and we'd check it on a call.

The objection you're already forming

"Won't a $27 pack cheapen a coaching program?"

It's three documents out of a vault of more than 100: the roles chart, the 7-step sales appointment and the weekly scorecard. They can't hold a sales manager to his page, read the books or set up the CRM, and that's Grow. The templates, the commission plan, the onboarding checklist and the sales training already exist inside Build, so most of the $27 and the $97 is made.

So instead of explaining it, I built it. The offer, the $27 funnel, the VSL, the emails and the ads, all below.

See what's built